Spring Up cultivates a culture of consent & liberty for all through storytelling and creation.


Our Theory of Transformation

Most attempts to create change do not transform the root causes of a problem. As Einstein said, you can’t solve problems with the same thinking that created them. Stories are the most effective way to transform our mindset and shift the way we relate to the world. Through stories we learn to empathize with people we didn’t know we cared about, and gain the power to imagine choices we didn’t perceive before. These transformations in mindset are lifelong, adaptable, and self-guided.

Our FOur PIllars

We have a four-part approach to everything we do to ensure we are acting in a balanced and sustainable way.


Imagine- To do anything, we must first imagine it. We embrace the power of imagination through storytelling.

Create- We create to share the solutions and innovations we have imagined, to inspire, and to create models of possibility.

Build- To be sustainable, we must build communities and organizations with the capacity to implement transformation and grow in response to feedback.

Support- We must support ourselves and each other to survive and thrive into the future we are imagining, creating, and building together!


Millennial Manifesto

Millennials are the bridge between the last millennium and the new one, between the 1000s and the 2000s. We get to decide what the rest of the future looks like - if we survive to the year 3000, if we are happy and free. With technology and connection we have the power to shape the world through our choices as creators, consumers, teachers, students, care providers - as people. As individuals there is only so much we can do, but together we are unlimited. We share three central values:

1. Imagination

What we can imagine, we can create, and with each attempt we get closer to realizing our goals. Imagining a future we want to live in gives us insight into solutions to the problems facing us today.

2. Freedom

Freedom is the ability to shape our own destiny, to choose what we do with our time and energy. Freedom looks different to each of us, so we each need to imagine what freedom means to us in order to imagine a world where we can all be free.

In our pursuit of individual freedom we often forget that absolute freedom is not freedom for all, and quickly turns to tyranny. Tyranny is placing your will over another's, choosing what someone else does with their time and energy.

3. Care

In order to create a future where we can all be free we need to care about the consequences of our actions; we need to listen to feedback and choose to evolve. We need to value the uniquely human skills of creativity and care. Creators go out on a limb to create something new for all of us and caregivers invest their time and energy in our wellbeing. 

Don't Revolve. Evolve.

How we do business

We are a creative digital multimedia cooperative. As a social enterprise our business is about more than profit. We value what we do and want to incentivize success and maximize our impact. We also value our humanity: our creativity, community, and care. We embrace freedom and the millennial mindset by working with location independent flex contractors.We collaborate with mission-aligned organizations, and we adapt to feedback to make exponential growth towards realizing our vision.

About the Founders

Nastassja + Lea Joint Headshot.jpg

Nastassja (Stas) Schmiedt and Lea Roth are intersectional community organizers, storytellers, and healers based in Miami, FL. They are the co-founders of Spring Up, a social enterprise cultivating a culture of consent and liberty for all (timetospringup.org). The two have been part of the national conversation on solutions to rape culture since their student activist days at Dartmouth College, where they filed a federal complaint against the institution alleging an underreporting of sexual assault and hate crimes on campus in 2013. Stas studied the social construction of race and gender and its impact on perception, self-identity, and politics; and was a student fellow in the inaugural Gender Research Institute of Dartmouth. Lea has developed their passion for sociology, health equity, and conscious social change inside and outside the academy.

After leaving school, Stas & Lea traveled around the country doing trainings on campus violence and intersectional coalition building for students from over 50 universities and high schools. In 2015, they published their book “Millennial Sex Education,” offering an inclusive and eye opening window into youth sexual culture. They adapted their book into a curriculum for facilitating important conversations about consent, gender, sexuality, race, and power. The two are both trained circle keepers and reiki practitioners. They are active in community with South Florida-based organizations including Dream Defenders, S.O.U.L. Sisters Leadership Collective, Pridelines LGBTQ Youth Center, and PARCEO.

Stas & Lea have given two TEDx talks: "Cultivating a Culture of Consent" and "The Millennial Mindset Can Save the World." The engaged couple are published in the critically acclaimed anthology "We Believe You: Survivors of Campus Sexual Assault Speak Out," appeared in the documentary "The Hunting Ground" and on stage with Lady Gaga at the 2016 Oscars. They spoke about consent, creativity, and healing at the inaugural Mindful Relationships Summit in 2016, and presented about “Bringing Transformative Justice to Campus” at Emory University’s 2018 RespectCon. Their writing on gender, sexuality, and sexual violence has been featured on Huffington Post, Blavity, and Feministing.