Spring Up cultivates a culture of consent & liberty for all through storytelling and creation.


Our Theory of Transformation

Most attempts to create change do not transform the root causes of a problem. As Einstein said, you can’t solve problems with the same thinking that created them. Stories are the most effective way to transform our mindset and shift the way we relate to the world. Through stories we learn to empathize with people we didn’t know we cared about, and gain the power to imagine choices we didn’t perceive before. These transformations in mindset are lifelong, adaptable, and self-guided.

Our FOur PIllars

We have a four-part approach to everything we do to ensure we are acting in a balanced and sustainable way.


Imagine- To do anything, we must first imagine it. We embrace the power of imagination through storytelling.

Create- We create to share the solutions and innovations we have imagined, to inspire, and to create models of possibility.

Build- To be sustainable, we must build communities and organizations with the capacity to implement transformation and grow in response to feedback.

Support- We must support ourselves and each other to survive and thrive into the future we are imagining, creating, and building together!


Millennial Manifesto

Millennials are the bridge between the last millennium and the new one, between the 1000s and the 2000s. We get to decide what the rest of the future looks like - if we survive to the year 3000, if we are happy and free. With technology and connection we have the power to shape the world through our choices as creators, consumers, teachers, students, care providers - as people. As individuals there is only so much we can do, but together we are unlimited. We share three central values:

1. Imagination

What we can imagine, we can create, and with each attempt we get closer to realizing our goals. Imagining a future we want to live in gives us insight into solutions to the problems facing us today.

2. Freedom

Freedom is the ability to shape our own destiny, to choose what we do with our time and energy. Freedom looks different to each of us, so we each need to imagine what freedom means to us in order to imagine a world where we can all be free.

In our pursuit of individual freedom we often forget that absolute freedom is not freedom for all, and quickly turns to tyranny. Tyranny is placing your will over another's, choosing what someone else does with their time and energy.

3. Care

In order to create a future where we can all be free we need to care about the consequences of our actions; we need to listen to feedback and choose to evolve. We need to value the uniquely human skills of creativity and care. Creators go out on a limb to create something new for all of us and caregivers invest their time and energy in our wellbeing. 

Don't Revolve. Evolve.

How we do business

We are a creative digital multimedia cooperative. As a social enterprise our business is about more than profit. We value what we do and want to incentivize success and maximize our impact. We also value our humanity: our creativity, community, and care. We embrace freedom and the millennial mindset by working with location independent flex contractors.We collaborate with mission-aligned organizations, and we adapt to feedback to make exponential growth towards realizing our vision.

About the Founders

Nastassja Schmiedt and Lea Roth are millennial digital knowmads in pursuit of happiness and freedom. Within their creative fusion, Lea serves as mythematician and Nastassja as imaginatrix. Lea and Nastassja and are engaged to be married and have two wonderful cats, Wilhelm and Audre (@dapperpaws). They live in the cloud, but can often be found in their home bases of Miami, Denver, and Tuscany. Their first book, Millennial Sex (Education) harnesses the power of storytelling to cultivate a culture of consent.

In college, Lea studied how humans learn, grow, and connect; and Nastassja studied the social construction of identity and its impact on perception, self-conception, and politics. The two were the organizers and lead complainants on a 2013 federal complaint against Dartmouth College to the Department of Education regarding the institution’s handling of sexual violence and hate crimes on campus.

They since appeared on stage with 50 other survivors and Lady Gaga at the 2016 Oscars in a breakthrough statement for the sexual assault movement and contributed to the moving anthology “We Believe You: Survivors of Campus Sexual Assault Speak Out.” Their activism is featured in the award-winning 2015 documentary “The Hunting Ground” and the forthcoming “Silent U.”